Reg Cook

Reg Cook
For the past twenty years, Reg Cook has been one of the most recognizable and reliable figures in the lighting retrofit industry. His knowledge of lighting solutions and logistics is unmatched. Reg is an Atlanta native and a married father of two college age children, who enjoys boating, golf, biking, and the outdoors.
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Recent Posts:

How to Work with Top Energy Service Companies (ESCOs): 3 Insider Tips

Reg Cook | Apr 14, '21

Energy efficiency is BIG business. NAESCO reports that Energy Service Companies (ESCO’s) add $7 billion of business to the national economy every year, doing work in every state of the country. Government and business leaders are making building energy management a priority and are turning to ESCOs to make it happen.

In turn, ESCOs need expert subcontractors to secure and execute their projects.

For lighting retrofitters, working with ESCOs provides huge business opportunities. But to work effectively with them, you need the right strategies.

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New Client Onboarding Tips for Retrofit Companies

Reg Cook | Aug 22, '19

The value of strong client relationships is immeasurable for any business, but particularly in the retrofit industry. Most of our clients have limited budgets to spend each year on retrofit projects, and so our business thrives when we’re asked back year after year.

How do we get invited back? By making our client champions look good.

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