You’ve carefully assessed your potential client’s needs and have spent hours putting together a comprehensive proposal that, if agreed-upon, will be the first step on the path of transforming that client’s lighting efficiency.
It should be an easy win. But right now, even the most well-thought-out and desperately needed projects are met with, “Well…not right now, but maybe we can look at this next year.”
Cash flow is on everybody’s mind. And if your clients are worried about their cash flow, your proposals may get shelved or even turned down completely.