SnapCount Insights

We’ve heard from many lighting retrofit companies, especially those in states with more rigid lock-down restrictions, that even if their sales efforts get them past the gate-keeper to a live prospect, getting into the facility for an audit has been a non-starter. The contractors seem to get shut down before they can even make a valid, data-driven case.

Thankfully, the retrofit world is gifted with many out-of-the-box, creative thinkers that seem to engineer their way around many of these initial objections. Many have come up with ways of conducting a “virtual” audit using creative digital methods. Often, the results of these methods provide good enough information to make the case for “getting in” more powerful.

The global market for lighting retrofits is growing at a staggering annual rate of over 9%. Analysts predict it will reach a value close to $5 billion by 2026.

It’s easy to understand why. LED technology is only getting more efficient and longer lasting. Companies, hospitals, schools, and other large organizations see lighting as a key to a complete energy transformation that will save electricity and money sooner, rather than later.

As a lighting retrofitter, how do you define a win?

Successful lighting retrofit businesses are not built simply by conducting a great audit or delivering a compelling proposal. A job isn’t really a win until the work is completed, the revenue is booked, and the client is satisfied – ecstatic, even.

In many fields, digital tools have supplanted the old ways of doing things. So why is it that the lighting retrofit industry continues to rely on pen and paper when conducting audits?