Derek Morsch

Derek Morsch
Derek is responsible for planning and implementing the digital and traditional marketing activities at StreamLinx. With experience in the latest and greatest digital marketing practices, he ensures that the SnapCount brand remains at the forefront of the retrofit industry. Derek has an all-encompassing role in combining digital marketing tactics with traditional marketing campaigns including print, design, and trade show management.
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Recent Posts:

4 Ways Lighting Retrofit Software Helps You Win (and Grow!) National Accounts

Derek Morsch | Mar 5, '21

For many lighting retrofit companies, the idea of landing a large, national account sounds pretty good. In reality, working with larger companies brings its own set of challenges.

During our recent SnapCount Retrofit Showcase we were joined by Lynn Hawkins, the CEO of Sustainable Turnkey Solutions, who has deep experience landing and managing such large national accounts.

Here are the strategies he recommends to help you secure large national accounts, using lighting retrofit software to set you — and the customer — up for success.

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2021 Lighting Retrofit Industry Trends & Predictions

Derek Morsch | Feb 8, '21

Most industries have seen their business activity impacted one way or the other by the pandemic, and lighting retrofitting is no exception. At the start of another year — one that’s likely to bring some of the same constraints and opportunities — we wanted to look forward by hearing from some of the industry’s leaders.

We spoke with David Errigo of Acuity, Brad Picht of Graybar, Gary Pellant of Building Resources and Tim Unruh of NAESCO about the trends from 2020 they believe will continue, and their predictions for 2021.

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Should You Retool Your Commercial Lighting Retrofit Business Software?

Derek Morsch | Jan 7, '21

There is rarely a perfect time for a business to take on an operational overhaul; most are perpetually in 'fix the plane while we fly it' mode. However, the 2020 slowdown in the commercial lighting retrofit business due to the pandemic may have had a small silver lining: the opportunity to take on a long-overdue retooling of a retrofit business operation.

We spoke to two companies that did just that.

To discuss what made 2020 the perfect time to transition to a new software to retool their businesses, we spoke with Brad Dulle (Director of Engineering) and Frank Agraz (Senior Director, Strategic Initiatives) from Eco Engineering, along with Dimitri Papadakis (Chief Operations Officer) from STS Lighting Services Inc.

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Expert Roundup: What Lighting Retrofit Trends Are Next?

Derek Morsch | Jun 29, '20

2020 has been … unpredictable.

Lighting retrofit businesses that thought they had their year’s projections all planned out have since had the rug yanked out from under them. And they’re still finding their footing on slippery new ground.

But as each of us tries to figure out where this new path is taking us, it’s interesting to stop and reassess the lighting retrofit market as a whole. To help with this, we spoke with three industry experts who have previously contributed to our Insights articles: David Ingram of DLL, Steve LoJacono of Graybar, and Walter “BJ” Pidgeon of GE Current.

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How Retrofitters Can Maintain Productivity and Growth in Times of Disruption

Derek Morsch | Mar 23, '20

The recent COVID-19 outbreak has forced an unexpected and dramatic shift in the way the retrofit industry manages work and workers. For an industry immersed in on-site facility tasks, the abrupt move to remote work has created temporary disorientation to the otherwise competent contracting profession. Organizations who have invested in digital work methods will be well-prepared to not only survive but thrive in a new social environment.

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